An ecommerce marketing strategy encompasses a variety of actions undertaken to promote your ecommerce store. The ideal ecommerce marketing programs integrate both online and offline methods, with a focus on all phases of the funnel, from awareness to consideration to purchase and retention.
Customer satisfaction is a very popular topic right now. As ecommerce continues to develop, one approach for businesses to distinguish themselves is by surpassing customer expectations. Is it enjoyable to shop on their website? Do consumers receive timely replies to their inquiries?
E-commerce sellers can no longer afford to neglect exceptional customer service and fast answers. Customers expect them. In fact, three-quarters of customers want ecommerce customer assistance replies within 5 minutes!
We’d be guilty of neglect if we didn’t include SEO in our list of ecommerce marketing techniques. SEO is an important component of ecommerce digital marketing, and it all starts with your product pages. Finally, your site should be SEO-friendly and structured to allow search engines to crawl and index your product pages easily.
Check to be sure your product pages include the following:
- Use keywords and a compelling meta description to entice visitors to click on your search result.
- Alt text should be added to all images, and each one should include your target keywords.
- A keyword-rich product description
- A keyword-rich URL
- With price, availability, and ratings information for the product schema, Google search visibility will improve.
You should already have a yearly sales calendar in your ecommerce marketing plan, with the discounts you intend to offer. Have you considered other, less expected ways to use coupons as part of your plan? Customers adore a bargain.
What about a flash sale for your email subscribers only? Announce it on social media the day before so that people can join. Why not provide each of your influencers with a unique promotional code? Then you’ll be able to see who is generating more sales and making better budget decisions.
Once you’ve built up a large email list, put it to excellent use with drip campaigns. Bulldog Digital Media have told us that these are the backbone of any ecommerce email strategy by utilising automated email marketing.
Introduce first-time visitors to your ecommerce site with an email that includes a “Welcome” discount code for their initial order, followed by emails that highlight your most popular goods or notify them about new sales.
Email your wishlist holders whenever one of their wishlist items becomes available again or goes on sale. Another important group are your consumers. Email them a few weeks after their purchase to get their opinions (feeding the User Generated Content engine on your product pages), and periodically send them new product suggestions based on their prior purchases.
You must reach customers where they are if you want to increase sales. That doesn’t always imply a website. Connect your ecommerce platform with Facebook to create a shoppable storefront right from your Facebook page, which you can access by clicking the “Shop Now” button at the top. All it takes is a click of the “Shop Now”.
Our last ecommerce marketing advice is to always reflect, analyse, and adjust your efforts. Competitive research might be quite beneficial here. Check in with your competitors on a regular basis to see if you can find any ideas for your own ecommerce marketing plan.