Social media is a tool that many influencers, businesses, brands, and individuals have used to reach a much extensive audience. Every year, we have hundreds of breakouts all around the world from Instagram, Youtube, Twitter, Snapchat, TikTok, and other leviathan social media channels. The possibilities are endless, and you can achieve the impossible.
Is that motivating enough for you? Well, I do not intend to motivate. As a successful Canadian photographer, I have clicked more times in the cold than winter itself.
I get to be as practical as I can be—the opposite can lead to a massive loss of money—and reputation. Instagram has more than a billion active users, and the number grows every day. What this means is that you have a sea of followers that can be converted into active customers.
However, even with the immense popularity of social media, your voice is more likely to get drowned in the sea of other voices on the platform. Hence, it would help if you had a strategy for posting your social media photos on social media.
Strategy 1: Instagram
Instagram should be a photographer’s home. While Twitter and Youtube are great social media platforms, Instagram has the highest number of people who sincerely care about the quality of your photos.
Let me put it simply: If you want to go viral as a photographer, you cannot overlook Instagram. Therefore, master the features of Instagram, study leading brands in the photography industry and how they create their photos, and create your unique voice with your photos.
Strategy 2: Be Consistent
When your brand is new, you need to post as many photos as you can. This is because you are relatively unknown, and you still have to prove yourself. With more pictures, more people will get to know your work, tag your work, and invite their friends, family members, and fans to check your photos.
Remember: the aim is to remain relevant—and until your voice becomes an authority, you should speak consistently. Take comedians and singers; they always give us great music and content—and they remain unforgettable.
To achieve consistency, you must be willing to do a lot of free shots—for people that matter. Always remember that a free shot is done to enhance your brand, and while you may be tempted to click every single time your friends ask you to, they may not add any value to your brand.
Strategy 3: Quality Pictures Only
This should be easy: do not post uninspiring pictures when you are just starting or become a professional. Practice every day for a better understanding of how photography works.
– Follow the best photographers in your expertise.
– Try to replicate what the best do. Remember: you do not compete with the best in your community—not even the best in your city, but the best in the world. Become the best in what you do.
– Invest in your gadgets.
Strategy 4: Learn Personal Finance Management
You may ask, ‘what does finance have to do with Instagram posts?’ Everything! If you understand the basics of finance, you will know how to multiply your earnings.
If you do not learn how to save and invest in the right gadgets—at the right time, you will never turn your passion into a business. Often, I see young photographers eat their future. They literally spend all they make on expensive food. Save your future!